Management MCQs

The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

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A. stated business ideas
B. potential
C. target markets
D. competition
✅ The correct answer is option C.
The strategic marketing process is how an organization allocates its marketing mix resources to reach its target markets. Strategic Marketing is a process of planning, developing and implementing maneuvers to obtain a competitive edge in your chosen niche. This process is necessary to outline and simplify a direct map of the company’s objectives and how to achieve them.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for ______, ________, ________, and __________ offerings that have value for customers, clients, partners, and society at large.

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A. Making, Arranging, Maintaining and Selling
B. Creating, Communicating, Delivering, and Exchanging
C. Creating, Advertising, Selling, and Transferring
D. Performing, Displaying, Offering, and Exchanging
✅ The correct answer is option B.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for Creating, Advertising, Selling, and Transferring offerings that have value for customers, clients, partners, and society at large.

Communication of policies, procedures and programmes is example of_________.

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A. downward communication
B. upward communication
C. horizontal communication
D. informal communication
✅ The correct answer is option A.
Communication of policies, procedures and programmes is example of downward communication. Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure.

Which of the following statement is True(T) or False(F) are given below. 1. The resume should be official and not general. 2. Never give a brief about your experience and skill in the levering letter of a job application. 3. You must always send your original documents in a resume as an enclosure.

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A. TTT
B. FFF
C. TFF
D. FTT
✅ The correct answer is option C.
1. The resume should be official and not general.

2. Always give a brief about your experience and skill in the levering letter of a job application.

3. You must always send your copy of documents in a resume as an enclosure.

Basis of Job Evaluation is

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A. Job design
B. Job ranking
C. Job analysis
D. Any of the above
✅ The correct answer is option C.
Basis of Job Evaluation is Job analysis. Job evaluation is an assessment of the relative worth of various jobs on the basis of a consistent set of job and personal factors, such as qualifications and skills required.

A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.

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A. Culture
B. Subculture
C. Psychographics
D. Reference groups
✅ The correct answer is option E.
A person’s demographics consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. Demographics is the study of a population based on factors such as age, race, and sex.

An effective short-hand summary of the situation analysis is a:

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A. BCG analysis
B. SWOT analysis
C. SBU analysis
D. Competition analysis
✅ The correct answer is option A.
An effective short-hand summary of the situation analysis is a BCG analysis. BCG matrix is a framework created by Boston Consulting Group to evaluate the strategic position of the business brand portfolio and its potential. It classifies business portfolio into four categories based on industry attractiveness (growth rate of that industry) and competitive position (relative market share).

Rate of return on non-callable bonds is added into value of issuer option to calculate

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A. return on assets
B. return on callable bond
C. return on non-callable bonds
D. return on equity
✅ The correct answer is option B.
Rate of return on non-callable bonds is added into value of issuer option to calculate return on callable bond. A callable bond is a debt instrument in which the issuer reserves the right to return the investor’s principal and stop interest payments before the bond’s maturity date.

Services such as commercial trade transactions and positions in financial investments provided by financial institutions are classified as

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A. trade services
B. investment services
C. agent services
D. commercial services
✅ The correct answer is option C.
Services such as commercial trade transactions and positions in financial investments provided by financial institutions are classified as agent services. A registered agent, or agent for service of process (SOP), provides a legal address within the jurisdiction where legal documents may be served during business hours.

What enables us to determine the earliest and the latest times for each of the events and activities and thereby helps in the identification of the critical path?

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A. Programme Evaluation
B. Review Technique (PERT)
C. Both A and B
D. Deployment of resources
✅ The correct answer is option C.
Programme Evaluation and Review Technique (PERT) enables us to determine the earliest and the latest times for each of the events and activities and thereby helps in the identification of the critical path. Program evaluation is a systematic method for collecting, analyzing, and using information to answer questions about projects, policies and programs, particularly about their effectiveness and efficiency. Review Technique or PERT is used to identify the time it takes to finish a particular task or activity.