Marketing MCQs

✅ The correct answer is option A.
Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels. Consumer to consumer, or C2C, is the business model that facilitates commerce between private individuals.

✅ The correct answer is option C.
The element of service quality assurance is defined as ‘the knowledge and courtesy of employees and their ability to convey trust and confidence’. Assurance refers to financial coverage that provides remuneration for an event that is certain to happen.

✅ The correct answer is option B.
Red Cross blood donations are not considered to be specialty products and, therefore, have a specialty offer to the consumer.

✅ The correct answer is option B.
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.

✅ The correct answer is option E.
Products that are used directly in the production of a final product but are not easily identifiable are categorised as Process materials. Materials processing is the series of operations that transforms industrial materials from a raw-material state into finished parts or products.

✅ The correct answer is option B.
In Latent demand consumers may share a strong need that cannot be satisfied by an existing product. Latent demand is basically the desire for a product that a consumer is unable to satisfy because he is himself unable to point it out or doesn’t realise what is missing until pointed out.

✅ The correct answer is option C.
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.

✅ The correct answer is option D.
Parents buy toys for their children act as decider, buyer and maintainer in the buying process. A buying process is the series of steps that a consumer will take to make a purchasing decision.

✅ The correct answer is option C.
Services are typically produced and consumed simultaneously. This is an example of the inseparability characteristic of services. Inseparability is the characteristic that a service has which renders it impossible to divorce the supply or production of the service from its consumption.

✅ The correct answer is option B.
Consumer Buying Behavior refers to the buying behavior of final consumers -individuals & households who buy goods and services for personal consumption.