A. lower knowledge about a service
B. a preference for convenience
C. purchased the product before
D. a high need for personal interaction
✅ The correct answer is option B.
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.