Marketing MCQs

✅ The correct answer is option B.
Often, the best way to improve customer value, and beat the competition, is not to be first to satisfy a need that others have not even considered, but to understand customer need.

✅ The correct answer is option C.
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.

✅ The correct answer is option C.
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called Consumer markets. Consumer markets refers to the markets where people purchase products for consumption and are not meant for further sale. This market is dominated by the products which consumer use in their daily life.

✅ The correct answer is option A.
Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability. A convenience product is a consumer product or service that customers normally buy frequently, immediately and without great comparison or buying effort.

✅ The correct answer is option A.
In a services context, distribution embraces all of the following elements EXCEPT core services flow. Distribution is the process of making a product or service available for the consumer or business user who needs it.

✅ The correct answer is option B.
According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is reliability. Reliability is defined as the probability that a product, system, or service will perform its intended function adequately for a specified period of time, or will operate in a defined environment without failure.

✅ The correct answer is option B.
Holistic marketers achieve profitable growth by expanding customer share, Building customer loyalty, and capturing customer lifetime value. Holistic marketing concept is based on the development, design and implementation of marketing programs.

✅ The correct answer is option D.
All of the following are examples of services except Computer software. System software is software designed to provide a platform for other software.

✅ The correct answer is option A.
A fundamental part of the distribution function is to get the product to the right place at the right time. Distribution channels are a key element in all the marketing strategies that revolve around the product. They help you reach the customer in a way to maximise your revenue and brand awareness.

✅ The correct answer is option B.
SSTS refers to Self- Service Technologies. Self-Service Technologies (SSTs) are technological interfaces allowing customers to produce services independent of involvement of direct service employee.