Marketing MCQs

✅ The correct answer is option C.
Acknowledging their feelings, Apologising and owning the responsibility, offering alternatives, making amends, anticipating customer needs is the sequence of steps for the service recovery process.

✅ The correct answer is option C.
Mass selling is defined as communication with large numbers of customers at the same time. Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.

✅ The correct answer is option C.
Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called Process mix. Process refers to the flow of activities or mechanism that take place when there is in an interaction between the customers and the businesses.

✅ The correct answer is option A.
Resellers may actually take ownership of the product and participate in the marketing, including the advertising. Resellers buy finished products and resell them to their customers for the purpose of making a profit. Resellers do not modify the products they buy. Resellers can be wholesalers who sell their products to other resellers or retailers who sell their products to end users.

✅ The correct answer is option A.
The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers. A major purpose of the marketing plan is to set the company on a specific course in marketing. Goals of marketing generally align with broader company objectives.

✅ The correct answer is option A.
Here material and parts are the form of industrial product.

✅ The correct answer is option C.
The five-stage model of the consumer buying process includes all of the following stages EXCEPT Social interaction. Social interactions are the processes by which we act and react to those around us.

✅ The correct answer is option A.
“Buy it now” refers to Personal selling. The Buy It Now price is available until someone bids on the item or the reserve price is met.

✅ The correct answer is option D.
An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable.

✅ The correct answer is option B.
The Selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. The Selling Concept proposes that customers, be individual or organizations will not buy enough of the organization’s products unless they are persuaded to do so through selling effort. So organizations should undertake selling and promotion of their products for marketing success.