Marketing MCQs

✅ The correct answer is option D.
Low Consumer involvement in purchase and little significant brand difference comes in Variety-seeking buying behaviors. Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands.

✅ The correct answer is option C.
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.

✅ The correct answer is option A.
The difference between Desired service and adequate service are two expectation standards is the zone of tolerance. The customer satisfaction will result as long as customer perception of service performance, fall in this zone of tolerance.

✅ The correct answer is option A.
Research has shown that younger and higher income customers are more likely to use self-service channels. A powerful self-service channel, best used to provide quick information to customers like account balances, outstanding amounts, location, confirmations etc.

✅ The correct answer is option C.
The services a customer expects are called the primary service package. This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.

✅ The correct answer is option A.
Distinct characteristic of services is intangibility. Service intangibility means that services cannot be seen, tasted, felt, heard or smelled before they are bought.

✅ The correct answer is option D.
Interactive marketing describes the employee’s skills in serving the client. Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects.

✅ The correct answer is option B.
If performance meets consumer expectations, the consumer is Satisfied. Performance marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers and marketing companies are paid when a specific action is completed; such as a sale, lead or click.

✅ The correct answer is option B.
In the absence of a physical product, service providers need to consider the use of tangible clues that enable customers to make a judgment on the service quality.

✅ The correct answer is option C.
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Marketing is an organizational function and a set of processes for creating, communicating and delivering values to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.