A. Intangible clues
B. Tangible clues
C. Blueprint
D. Performance measures
✅ The correct answer is option B.
In the absence of a physical product, service providers need to consider the use of tangible clues that enable customers to make a judgment on the service quality.
In the absence of a physical product, service providers need to consider the use of tangible clues that enable customers to make a judgment on the service quality.