A. Intangibility
B. Inseparability
C. Variability
D. Perishability
✅ The correct answer is option A.
Distinct characteristic of services is intangibility. Service intangibility means that services cannot be seen, tasted, felt, heard or smelled before they are bought.
Distinct characteristic of services is intangibility. Service intangibility means that services cannot be seen, tasted, felt, heard or smelled before they are bought.