Marketing MCQs

✅ The correct answer is option A.
Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.

✅ The correct answer is option A.
When a company distributes its products through a channel structure that includes one or more resellers, this is known as Indirect marketing. Indirect marketing is a way for a business to market their product, idea, or service without having to use the methods of SPAM or direct advertising and marketing.

✅ The correct answer is option D.
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.

✅ The correct answer is option A.
A Service is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Service marketing is marketing based on relationship and value. It may be used to market a service or a product.

✅ The correct answer is option B.
Examples of pure tangible goods include all of the following EXCEPT Tax preparation. Marketing a service or intangible product takes creativity because you are trying to sell something a customer cannot physically see, smell, touch or taste. Intangible products and services include things like insurance policies, tax preparation services and cell phone service contracts.

✅ The correct answer is option C.
Occupation is the single factor that best indicates social class. Social Classes Social class can be defined as a hierarchy in which the people are divided in different classes or groups on the basis of social status, esteem and prestige.

✅ The correct answer is option C.
The focus of marketing today is Value and Satisfaction and Quality and Long Term Relationships. Customer focused marketing is the process of determining customer needs and wants in order to drive the working force behind the company’s products or services.

✅ The correct answer is option A.
A company designs the product with little or no input from customers, the company is practicing Product concept. The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.

✅ The correct answer is option B.
The task of any business is to deliver Customer value at a profit. Customer Value is the incremental benefit which a customer derives from consuming a product after paying in return.

✅ The correct answer is option B.
Experimental sources of information for consumers refer to Handling, examining, and trying the product while shopping. The experiment is designed to explore the perception of public service users about performance information by information types and sources.