A. Customer needs
B. Customer value
C. Products and services
D. Improved quality
✅ The correct answer is option B.
The task of any business is to deliver Customer value at a profit. Customer Value is the incremental benefit which a customer derives from consuming a product after paying in return.
The task of any business is to deliver Customer value at a profit. Customer Value is the incremental benefit which a customer derives from consuming a product after paying in return.