A. downward communication
B. upward communication
C. horizontal communication
D. informal communication
✅ The correct answer is option A.
Communication of policies, procedures and programmes is example of downward communication. Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure.
Communication of policies, procedures and programmes is example of downward communication. Downward communication is the communication where information or messages flows from the top of the organizational structure from the bottom of the organizational structure.