Marketing MCQs

✅ The correct answer is option B.
A tool for assessing the level of service quality based on the difference between users expectations and the service experience delivered is the service quality gap model. The Gap Model of Service Quality is a framework which can help us to understand customer satisfaction issues and how they arise.

✅ The correct answer is option B.
Need becomes want when they are directed towards a specific object. Human wants are desires for specific satisfaction of deeper needs that means the needs become wants when they are directed to specific object that might satisfy the need.

✅ The correct answer is option B.
Attributes where consumers can evaluate only during or after the consumption process is known as Experience qualities. An experience good is a product or service where product characteristics, such as quality or price, are difficult to observe in advance, but these characteristics can be ascertained upon consumption.

✅ The correct answer is option A.
Marketing Mix is the most visible part of the marketing strategy of an organization. A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

✅ The correct answer is option C.
Flow of activities is not an element of people. Marketing is the performance of business’ activities that direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish the company’s objectives.

✅ The correct answer is option D.
Five stages are involved in the consumer buying / adoption process. Philip Kotler considers five steps in consumer adoption process, such as awareness, interest, evaluation, trial, and adoption.

✅ The correct answer is option B.
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.

✅ The correct answer is option C.
Direct marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. Direct marketing is an advertising strategy that relies on the individual distribution of a sales pitch to potential customers.

✅ The correct answer is option B.
Successful service companies focus their attention on both their customers and their employees. They understand service-profit chains, which links service firm profits with employee and customer satisfaction. The service profit chain dissects the levers that translate good service into profitability.

✅ The correct answer is option A.
Marketing strategies are often designed to influence Consumer decision making and lead to profitable exchanges. A marketing strategy refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.