Marketing MCQs

✅ The correct answer is option C.
Marketing managers should adapt the marketing mix to Cultural values and constantly monitor value changes and differences in both domestic and global markets. Subcultures arise when population loses a significant amount of its homogeneity
subcultures are based on geographic areas, religions, nationalities, ethnic groups and age.

✅ The correct answer is option A.
If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of advertising in the promotional mix. The promotional mix is one of the 4 Ps of the marketing mix. It consists of public relations, advertising, sales promotion and personal selling.

✅ The correct answer is option A.
Electronic channels are the only service distributors which do not require direct human interactions. Electronic channels overcome some of the problems associated with service inseparability and allow a form of standardisation not previously possible in most services.

✅ The correct answer is option B.
Businesses spend most of their advertising expenses on business-to-customer (B2C) markets. Business-to-business marketing (or B2B marketing, as it is commonly known) involves the sale of one company’s product or service to another company.

✅ The correct answer is option B.
Personality is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Personality in marketing involves looking into the characteristics of patterns for the way that people will feel, behave and think as they are viewing an advertisement or accessing a page. Personality scientists have seen relationships between the way that people behave, their lineage and more.

✅ The correct answer is option C.
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so ready availability is important. The goal of market ready sites is not only to promote availability, but also to recognize the importance of “time to market” for retailers.

✅ The correct answer is option A.
A Need becomes a motive when it is aroused to a sufficient level of intensity. A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional.

✅ The correct answer is option B.
Employee satisfaction is not one the five dimensions that is measured by the SERVQUAL SCALE. Employee satisfaction or job satisfaction is, quite simply, how content or satisfied employees are with their jobs. Employee satisfaction is typically measured using an employee satisfaction survey.

✅ The correct answer is option B.
A firm’s reaction to a customer complaint that results in customer satisfaction and goodwill is called a service recovery. Service Recovery is a theory that suggests that a customer who has a bad experience and receives a prompt, effective response to their issues will be a more loyal customer, than a customer who had no bad experience at all.

✅ The correct answer is option B.
The materials and ingredients used in producing the product are obtained from other companies who are referred to as manufacturer.