Marketing MCQs

✅ The correct answer is option D.
Practice is not generally accepted as being part of the extended marketing mix for services. The extended marketing mix is, as the name suggests, an extension of the marketing mix which was traditionally for products.

✅ The correct answer is option A.
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the Creative side. Marketing is a science because marketing is about understanding and influencing behaviors. Psychology, the science of behaviors, studies how people react to certain stimuli in predictable ways. This is similar to Newton’s’ third law – cause and effect. For every marketing action there is a reaction. The science is in anticipating the reactions to your actions. Marketing is an art because marketing is about appreciating the nuances of human behaviors. Beauty is in the eye of the beholder. Beauty is art.

✅ The correct answer is option B.
Employee Training is not an element of physical evidence. Physical evidence is the material part of a service.

✅ The correct answer is option B.
Merchant does not wholesalers sell goods and services directly to final consumers for their personal, non business use. Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

✅ The correct answer is option B.
Consumer products are products and services bought by final consumers for personal consumption. Consumer products, also referred to as final goods, are products that are bought by individuals or households for personal use. In other words, consumer products are goods that are bought for consumption by the average consumer.

✅ The correct answer is option A.
At least Two parties should be included in “Exchange”. An exchange process is simply when an individual or an organisation decides to satisfy a need or want by offering some money or goods or services in exchange.

✅ The correct answer is option D.
Distribution of product to get it in the marks refers to place or distribution activities. Placement, or distribution, is the way a company ensures its target market or markets have access to its products or services. The goal is to ensure that the customer has access to the products or services a company sells in the location he or she would be most likely to look for that product or service.

✅ The correct answer is option B.
If a firm is practicing Internal marketing, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.

✅ The correct answer is option D.
If a firm is practicing Internal marketing, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. Internal marketing is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.

✅ The correct answer is option C.
Text messaging is a type of direct marketing promotion strategy. Direct marketing is one of the most effective methods. Results are clearly measurable. Turning marketing into a science is our goal, so in this article you will learn about the benefits of direct marketing online, examples and the steps to a successful campaign.