360. Successful service companies focus their attention on both their customers and their employees. They understand ___________, which links service firm profits with employee and customer satisfaction.

A. Internal marketing
B. Service-profit chains
C. Interactive marketing
D. Service differentiation
✅ The correct answer is option B.
Successful service companies focus their attention on both their customers and their employees. They understand service-profit chains, which links service firm profits with employee and customer satisfaction. The service profit chain dissects the levers that translate good service into profitability.

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