Why does the Resource-based view of SHRM represent a paradigm shift in SHRM thinking?

A. Because it focuses on the internal human resources of the business as a source of sustainable competitive advantage
B. Because it advocates tight vertical integration between the organisation’s business strategy and human resource strategy.
C. Because it relies on a set of high-commitment HR practices to deliver sustainable competitive advantage.
D. Because it focuses on the external context of the business
✅ The correct answer is option A.
The Resource-based view of SHRM represent a paradigm shift in SHRM thinking Because it focuses on the internal human resources of the business as a source of sustainable competitive advantage. The resource-based view (RBV) is a managerial framework used to determine the strategic resources a firm can exploit to achieve sustainable competitive advantage.

Treasury bills have high liquidity because of

A. extensive secondary markets
B. extensive primary markets
C. premium money markets
D. discounted money markets
✅ The correct answer is option A.
Treasury bills have high liquidity because of extensive secondary markets. A Treasury Bill (T-Bill) is a short-term U.S. government debt obligation backed by the Treasury Department with a maturity of one year or less.

Research has shown that customers are more likely to choose a self-service channel if they have ____________.

A. lower knowledge about a service
B. a preference for convenience
C. purchased the product before
D. a high need for personal interaction
✅ The correct answer is option B.
Research has shown that customers are more likely to choose a self-service channel if they have a preference for convenience. Self-service allows you to provide online support to your customers without requiring any interaction with a representative from your company.

Which of the following is not a key theme in market development?

A. Identifying new uses for existing products and services
B. Strategic positioning
C. Developing new products for new markets and segments
D. Identifying new markets and segments
✅ The correct answer is option C.
Developing new products for new markets and segments is not a key theme in market development. New product development (NPD) is the process of bringing a new product to the marketplace.