21. The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
A. TRUE
B. FALSE
Answer: Option A
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✅ The correct answer is option A.
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.