653. The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features.

A. Product
B. Marketing
C. Production
D. Selling
✅ The correct answer is option A.
The Product concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. The product concept proposes that consumers will prefer products that have better quality , performance and features as opposed to a normal product.

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top