A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.

A. TRUE
B. FALSE
Answer: Option A
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✅ The correct answer is option A.
A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer. A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer. Distribution channels can include wholesalers, retailers, distributors, and even the Internet.

Which of the following is NOT a part of marketing communication mix?

A. Telemarketing
B. Public relations
C. Sales promotion
D. Advertising
✅ The correct answer is option A.
Telemarketing is NOT a part of marketing communication mix. Telemarketing is a marketing strategy that involves connecting with customers over the telephone or, more recently, through web-based video conferencing.

A situation when groups and individuals work together for achieving a particular goal can be classified as

A. motivation
B. goal congruence
C. effort
D. autonomy
✅ The correct answer is option B.
A situation when groups and individuals work together for achieving a particular goal can be classified as goal congruence. Goal congruence is a situation in which people in multiple levels of an organization share the same goal. A well thought-out organizational design causes goal congruence and results in an organization being able to work together to accomplish a strategy.

Sum of capital gains and dividend payments which are paid to stock holders on periodic basis is equal to

A. return to common stockholders
B. return on premium bonds
C. return to stock holder
D. return to preferred stock
✅ The correct answer is option C.
Sum of capital gains and dividend payments which are paid to stock holders on periodic basis is equal to return to stock holder. The return on shareholders’ equity ratio shows how much money is returned to the owners as a percentage of the money they have invested or retained in the company.

___ communication media is more expensive one in network.

A. Co-axial
B. Unshielded cable
C. Twisted Pair
D. Fibre optics
✅ The correct answer is option D.
Fibre optics communication media is more expensive one in network. Fibre optical communication enables telelcommunications networks to provide high bandwidth high speed data connections across countries adn the globe.

Overnight loans transaction are part of trading of

A. extensive funds
B. federal funds
C. intensive funds
D. premium funds
✅ The correct answer is option B.
Overnight loans transaction are part of trading of federal funds. Federal funds, often referred to as fed funds, are excess reserves that commercial banks and other financial institutions deposit at regional Federal Reserve banks; these funds can be lent, then, to other market participants with insufficient cash on hand to meet their lending and reserve needs.

Rate of return to cover a risk of investment and decrease in purchasing power, as a result of inflation is known as

A. nominal rate of return
B. accrual accounting rate of return
C. real rate of return
D. required rate of return
✅ The correct answer is option A.
Rate of return to cover a risk of investment and decrease in purchasing power, as a result of inflation is known as nominal rate of return. The nominal rate of return is the amount of money generated by an investment before factoring in expenses such as taxes, investment fees, and inflation.

The major source of data for other systems is __________________.

A. ESS
B. DSS
C. MIS
D. TPS
✅ The correct answer is option D.
The major source of data for other systems is TPS. A transaction process system (TPS) is an information processing system for business transactions involving the collection, modification and retrieval of all transaction data. Characteristics of a TPS include performance, reliability and consistency.