A. Product
B. Place
C. Physical Evidence
D. Promotion
✅ The correct answer is option C.
The extended marketing mix for services includes: People, Processes and Physical Evidence. The physical evidence within the service marketing mix refers to an environment in which a service comes about from an interaction between an employee and a customer which is combined with a tangible commodity.
The extended marketing mix for services includes: People, Processes and Physical Evidence. The physical evidence within the service marketing mix refers to an environment in which a service comes about from an interaction between an employee and a customer which is combined with a tangible commodity.