Marketing MCQs

✅ The correct answer is option B.
During a service recovery effort, the employee was very empathetic to the customer’s plight and agreed to replace the defective product. However, it took three months for the replacement product to show up which was much later than the customer had anticipated. As a result, the recovery effort violated the customer’s procedural justice need.

✅ The correct answer is option E.
A person’s demographics consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. Demographics is the study of a population based on factors such as age, race, and sex.

✅ The correct answer is option D.
The collection of strategies and tactics firms use to scientifically manage demand for their products and services is known as Revenue management. Revenue management is an extremely important concept within the hospitality industry, because it allows hotel owners to anticipate demand and optimise availability and pricing, in order to achieve the best possible financial results.

✅ The correct answer is option B.
Products that are relatively inexpensive and are purchased frequently with minimal effort can be classified as Convenience products. Convenience products refer to those types of consumer products and services that consumers buy more frequently with minimum buying efforts and comparisons.

✅ The correct answer is option B.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for Creating, Advertising, Selling, and Transferring offerings that have value for customers, clients, partners, and society at large.

✅ The correct answer is option D.
Marketers often use the term market to cover various groupings of customers. The term market refers to the group of consumers or organizations that is interested in the product, has the resources to purchase the product, and is permitted by law and other regulations to acquire the product.

✅ The correct answer is option A.
The packaging concept states what the package should be or do for the product. Packaging is the activity of designing and producing the container or wrapper for the product. It is an important and effective sales tool for encouraging the consumers for buying. It is powerful medium for sales promotion.

✅ The correct answer is option C.
The Societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. Societal marketing concept holds that a company’s marketing policy must consider society’s long-term interests, consumers’ wants, the company’s profit.

✅ The correct answer is option C.
Lifestyle portrays the “whole person” interacting with his or her environment. Lifestyle is defined simply as how one lives.

✅ The correct answer is option D.
Promotion is a type of communication between the buyer and the seller. The seller tries to persuade the buyer to purchase their goods or services through promotions. It helps in making the people aware of a product, service or a company. It also helps to improve the public image of a company. This method of marketing may also create interest in the minds of buyers and can also generate loyal customers.