Marketing MCQs

✅ The correct answer is option A.
The intangible nature of many services can create unique challenges for marketers. One of the most obvious challenges in marketing services is that you are selling something intangible. People can touch and see a product and are exchanging money for something they need and can take home to use. Conversely, people only see the results of a service, which may not always be immediate.

✅ The correct answer is option D.
The theatre is an example of a service where the customer typically goes to the service organization. A service club or service organization is a voluntary non-profit organization where members meet regularly to perform charitable works either by direct hands-on efforts or by raising money for other organizations.

✅ The correct answer is option D.
Service quality is an attitude formed by a long-term, overall evaluation of a firm’s performance. Service quality generally refers to a customer’s comparison of service expectations as it relates to a company’s performance.

✅ The correct answer is option E.
The four Ps are the product (the good or service), the price (what the consumer pays), the place (the location where a product is marketed), and promotion (the advertising).

✅ The correct answer is option C.
If actual performance exceeds the expected performance of the product, then customer is delighted. This can lead to satisfaction among customers. If actual performance exceeds the target performance (positive disconfirmation), it can lead to a particularly large degree of satisfaction among customers (enthusiasm).

✅ The correct answer is option A.
The skimming, penetration, bargaining and bundling are decided in the price decisions of the Marketing Mix strategy. Pricing decisions are basically decided on the basis of Cost of the product.

✅ The correct answer is option C.
Industrial products are traditionally classified according to their characteristics and intended uses. An industrial product is a good used by a company for business consumption.

✅ The correct answer is option A.
The intangibility of services has implications for the choice of brand elements. There are various Brand Elements which build the brand and creates its identity.

✅ The correct answer is option C.
Franchising has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed. Franchising is a form of business by which the owner (franchisor) of a product, service or method obtains distribution through affiliated dealers (franchisees). If buying an existing business doesn’t sound right for you but starting from scratch sounds a bit intimidating, you could be suited for franchise ownership.

✅ The correct answer is option B.
The traditional view of marketing is that the firm makes something and then Sells it. The traditional concept of marketing corresponds to the general notion of marketing, which means selling goods and services after they have been produced.