________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli.

A. Image
B. Personality
C. Beliefs
D. Heredity
✅ The correct answer is option B.
Personality is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. Personality in marketing involves looking into the characteristics of patterns for the way that people will feel, behave and think as they are viewing an advertisement or accessing a page. Personality scientists have seen relationships between the way that people behave, their lineage and more.

The three stages of strategic management are

A. strategy formulation, strategy implementation, and strategy execution
B. strategy formulation, strategy execution, and strategy assessment
C. strategy formulation, strategy implementation, and strategy evaluation
D. stratify assessment, strategy execution, and strategy evaluation
✅ The correct answer is option C.
The three stages of strategic management are strategy formulation, strategy implementation, and strategy evaluation. Strategy formulation is the process of establishing the organization’s mission, objectives, and choosing among alternative strategies.

Type of preferred stock whose payments are missed and must be paid before paying dividends of common stock is classified as

A. non participating preferred stock
B. participating preferred stock
C. non cumulative preferred stock
D. cumulative preferred stock
✅ The correct answer is option D.
Type of preferred stock whose payments are missed and must be paid before paying dividends of common stock is classified as cumulative preferred stock. Cumulative preferred stock is a type of preferred stock with a provision that stipulates that if any dividend payments have been missed in the past, the dividends owed must be paid out to cumulative preferred shareholders first.

The concept Core competence was developed by

A. Schwiz Marker
B. Peter Schiffman
C. Prahalad and Gary
D. None of the above
✅ The correct answer is option C.
The concept Core competence was developed by Prahalad and Gary. It can be defined as “a harmonized combination of multiple resources and skills that distinguish a firm in the marketplace” and therefore are the foundation of companies’ competitiveness.

When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.

A. Order processing
B. Order booking
C. Ready availability
D. Information about warranty
✅ The correct answer is option C.
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so ready availability is important. The goal of market ready sites is not only to promote availability, but also to recognize the importance of “time to market” for retailers.

This type of encryption verifies the origin and content of a message and provides a way to associate a message with a sender is _________________.

A. Digital signature
B. Symmetric key encryption
C. Public key encryption
D. Digital certificate
✅ The correct answer is option A.
This type of encryption verifies the origin and content of a message and provides a way to associate a message with a sender is Digital signature. Digital Signature is a process that guarantees that the contents of a message have not been altered in transit. When you, the server, digitally sign a document, you add a one-way hash (encryption) of the message content using your public and private key pair.

Primary storage device such as semiconductor memory chips are called _______.

A. Parallel
B. Sequential
C. direct access
D. binary access
✅ The correct answer is option C.
Primary storage device such as semiconductor memory chips are called direct access. A primary storage device is a medium that holds memory for short periods of time while a computer is running. Although it has a much lower access time and faster performance, it is also about two orders of magnitude more costly than secondary storage.

Difference between budgeted contribution margin for actual sales mix and budgeted sales mix is called

A. sales quantity variance
B. cost mix variance
C. volume mix variance
D. sales mix variance
✅ The correct answer is option D.
Difference between budgeted contribution margin for actual sales mix and budgeted sales mix is called sales mix variance. Sales mix variance is the difference between a company’s budgeted sales mix and the actual sales mix. Sales mix is the proportion of each product sold relative to total sales.