151. _____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
A. Customer value
B. Satisfaction scale
C. Profit margin
D. Competitive benefit
✅ The correct answer is option A.
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.
Customer value is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Customer Value is the level of satisfaction of your customer towards your business.