A. Short-term; customers and suppliers
B. Long-term; customers and suppliers
C. Short-term; customers
D. Long-term; customers
✅ The correct answer is option B.
In relationship marketing firms focus on Long-term relationships with customers. Relationship marketing is about forming long-term relationships with customers.
In relationship marketing firms focus on Long-term relationships with customers. Relationship marketing is about forming long-term relationships with customers.