A. What do we want to become?
B. What is our business?
C. How many employees must we have?
D. Who do we want to serve?
✅ The correct answer is option B.
What is our business? is addressed by a mission statement. A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.
What is our business? is addressed by a mission statement. A mission statement defines what an organization is, why it exists, its reason for being. At a minimum, your mission statement should define who your primary customers are, identify the products and services you produce, and describe the geographical location in which you operate.