A. Synergy
B. Careful evaluation of strategic options
C. Ensure consistency between desired strategic position and the chosen strategy
D. Active opportunity searching
✅ The correct answer is option C.
Ensure consistency between desired strategic position and the chosen strategy is not suggested by Markides (1999) as a factor for competitive and strategic success. Markides (1999introduced ” breakthrough strategies ” that primarily focus on revitalizing business and markets in a competitive environment, also taking other strategic alliances into consideration. The combination of creative marketing strategies and effective implementation seems a logical approach for organizations to gain a competitive advantage.
Ensure consistency between desired strategic position and the chosen strategy is not suggested by Markides (1999) as a factor for competitive and strategic success. Markides (1999introduced ” breakthrough strategies ” that primarily focus on revitalizing business and markets in a competitive environment, also taking other strategic alliances into consideration. The combination of creative marketing strategies and effective implementation seems a logical approach for organizations to gain a competitive advantage.