A. the best indicator of performance
B. not important
C. indicative of competitive advantage
D. subjective
✅ The correct answer is option D.
Market share is subjective. Subjective marketing is founded on the marketer’s own experience regarding product successes and failures, knowledge of new products, understanding of the customer and prospect base, and existing and past customer relationships. These all are essential to setting up a marketing plan.
Market share is subjective. Subjective marketing is founded on the marketer’s own experience regarding product successes and failures, knowledge of new products, understanding of the customer and prospect base, and existing and past customer relationships. These all are essential to setting up a marketing plan.