Which of the following is not a key theme in market development?

A. Identifying new uses for existing products and services
B. Strategic positioning
C. Developing new products for new markets and segments
D. Identifying new markets and segments
✅ The correct answer is option C.
Developing new products for new markets and segments is not a key theme in market development. New product development (NPD) is the process of bringing a new product to the marketplace.

Conducting research, integrating intuition with analysis, and making decisions are all __________ activities.

A. strategy-formulation
B. strategy-implementation
C. long-range planning
D. short-range planning
✅ The correct answer is option A.
Conducting research, integrating intuition with analysis, and making decisions are all strategy-formulation activities. Strategy formulation is the process by which an organization chooses the most. appropriate courses of action to achieve its defined goals. This process is. essential to an organization’s success, because it provides a framework for the. actions that will lead to the anticipated results.

Which of these is not an issue in selecting a business as a divestment candidate?

A. Current market position
B. Product life-cycle
C. Alternate uses for resources
D. The size of the business
✅ The correct answer is option D.
The size of the business is not an issue in selecting a business as a divestment candidate. Divestment is a form of retrenchment strategy used by businesses when they downsize the scope of their business activities. Divestment is a form of retrenchment strategy used by businesses when they downsize the scope of their business activities. Divestment usually involves eliminating a portion of a business. Firms may elect to sell, close, or spin-off a strategic business unit, major operating division, or product line. This move often is the final decision to eliminate unrelated, unprofitable, or unmanageable operations.

Firms may view growth opportunities in these terms:

A. Current markets and current products
B. Current and new markets, and current products
C. New markets and new products
D. Current and new markets, and current and new products
✅ The correct answer is option D.
Firms may view growth opportunities in these terms Current and new markets, and current and new products. A growth company tends to have very profitable reinvestment opportunities for its own retained earnings. Thus, it typically pays little to no dividends to stockholders opting instead to put most or all of its profits back into its expanding business.

Porter’s generic strategies are

A. Low price, differentiation, focus
B. Cost leadership, differentiation, cost focus, focus differentiation
C. Price leadership, differentiation, focus
D. Low cost, differentiation, focus differentiation
✅ The correct answer is option B.
Porter’s generic strategies are cost leadership, differentiation, cost focus, focus differentiation. Porter’s generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.

Ansoff’s growth vector matrix is used for

A. analyzing the different strategic directions an organization can pursue
B. analyzing the balance of the portfolio
C. assessing whether the corporate parent is adding value
D. assessing the market share of a business
✅ The correct answer is option A.
Ansoff’s growth vector matrix is used for analyzing the different strategic directions an organization can pursue. The Ansoff Matrix, also called the Product/Market Expansion Grid, is a tool used by firms to analyze and plan their strategies for growth.

Relative deficiency or superiority is important information in performing which activity?

A. External audit
B. Allocating resources
C. Internal audit
D. Evaluating strategies
✅ The correct answer is option C.
Relative deficiency or superiority is important information in performing Internal audit. Internal audits evaluate a company’s internal controls, including its corporate governance and accounting processes. They ensure compliance with laws and regulations and help to maintain accurate and timely financial reporting and data collection.

What or who are Reactors?

A. Innovative and entrepreneurial organizations
B. Organizations which follow industry trends
C. Conservative and low risk organizations
D. Organizations with limited change and measured steps
✅ The correct answer is option B.
Organizations which follow industry trends are Reactors. Reactors are organizations in which top management frequently perceive change and uncertainty occurring in their organizational environments but are unable to respond effectively.

The acronym SWOT stands for

A. Special Weapons for Operations Timeliness
B. Services, Worldwide Optimization and Transport
C. Strengths, Weakness, Opportunities and Threats
D. None of the above
✅ The correct answer is option C.
The acronym SWOT stands for Strengths, Weakness, Opportunities and Threats. It is a way of summarizing the current state of a company and helping to devise a plan for the future, one that employs the existing strengths, redresses existing weaknesses, exploits opportunities and defends against threats.

When a company is experiencing an economic recession this is a good time to do what?

A. Reduce costs and assets
B. Refocus
C. Simplify
D. Invest
✅ The correct answer is option B.
When a company is experiencing an economic recession this is a good time to refocus. The ReFocus Group assists organizations to develop and implement dynamic strategic plans that are valuable to the organization, helping to define its culture, focus its long-term vision, and identify short-term actions steps that motivate proaction.