Life insurance needs to be sold, rather than bought
Life insurance is intangible unlike a tangible product
Value of life insurance is not seen at the time of purchase unlike a consumable product
All of the above
✅ The correct answer is D.
Life Insurance marketing differs from marketing of products and services because Life insurance needs to be sold, rather than bought, Life insurance is intangible unlike a tangible product and Value of life insurance is not seen at the time of purchase unlike a consumable product.
Life Insurance marketing differs from marketing of products and services because Life insurance needs to be sold, rather than bought, Life insurance is intangible unlike a tangible product and Value of life insurance is not seen at the time of purchase unlike a consumable product.