A. selling a limited range of products
B. selling to a narrow customer segment
C. selling to one region only
D. selling simple products that are cheap to produce
✅ The correct answer is option B.
In Porter’s generic strategies model, a focus strategy involves selling to a narrow customer segment. Porter’s generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.
In Porter’s generic strategies model, a focus strategy involves selling to a narrow customer segment. Porter’s generic strategies describe how a company pursues competitive advantage across its chosen market scope. There are three/four generic strategies, either lower cost, differentiated, or focus.