A. off shore cost
B. markup
C. sunk cost
D. outsource cost
✅ The correct answer is option B.
In cost-plus pricing, ‘plus’ refers to a component named as markup. Cost-plus pricing, also called markup pricing, is the practice by a company of determining the cost of the product to the company and then adding a percentage on top of that price to determine the selling price to the customer.
In cost-plus pricing, ‘plus’ refers to a component named as markup. Cost-plus pricing, also called markup pricing, is the practice by a company of determining the cost of the product to the company and then adding a percentage on top of that price to determine the selling price to the customer.