A. present products to present markets
B. present products to new markets
C. new products to present markets
D. new products to new markets
✅ The correct answer is option C.
In Ansoff’s matrix, product development involves going in the direction of new products to present markets. The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.
In Ansoff’s matrix, product development involves going in the direction of new products to present markets. The Ansoff Matrix is a strategic planning tool that provides a framework to help executives, senior managers, and marketers devise strategies for future growth.