7698. Even though singing of ballads is no longer lucrative the Bhopas of Rajasthan continue to sing them in order to cherish the memory of their royal warriors.

✅ The correct answer is option C.
tempting : appealing to or attracting someone, even if wrong or unwise.

attractive : pleasing or appealing to the senses.

profitable : (of a business or activity) yielding profit or financial gain.

honourable : bringing or deserving honour.

lucrative : producing a great deal of profit.

Synonym of lucrative is profitable