A. current customer retention
B. defensive synergy
C. diversification
D. product simplification
✅ The correct answer is option C.
Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and (4) diversification.
Ben & Jerry had four market-product strategies to expand sales. They included (1) market penetration, (2) product development, (3) market development and (4) diversification.