A. negotiating and maintaining ongoing relations with regulatory bodies
B. marketing expertise increasing a firm’s revenues and enabling it to enter new markets
C. effective information systems contributing significantly to a firm’s overall cost leadership strategy
D. top management providing a key role in collaborating with important customers
✅ The correct answer is option B.
Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except marketing expertise increasing a firm’s revenues and enabling it to enter new markets. Firm infrastructure refers to an organization’s structure and its management, planning, accounting, finance and quality-control mechanisms.
Although firm infrastructure is quite frequently viewed only as overhead expense, it can become a source of competitive advantage. Examples include all of the following except marketing expertise increasing a firm’s revenues and enabling it to enter new markets. Firm infrastructure refers to an organization’s structure and its management, planning, accounting, finance and quality-control mechanisms.