2360. All of the following are tools for optimizing a Web site’s location in search engine listings except ________.

✅ The correct answer is D.
All of the following are tools for optimizing a Web site’s location in search engine listings except benchmarking. Benchmarking is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”