A. Product
B. An advertisement for the product
C. A salesperson from a previous visit
D. Problem or need
✅ The correct answer is option D.
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
The buying process starts when the buyer recognizes a Problem or need. The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.