A. Product concept
B. Marketing concept
C. Selling concept
D. Production concept
✅ The correct answer is option A.
A company designs the product with little or no input from customers, the company is practicing Product concept. The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.
A company designs the product with little or no input from customers, the company is practicing Product concept. The idea of production concept – “Consumers will favor products that are available and highly affordable”. This concept is one of the oldest Marketing management orientations that guide sellers.