A. Need becomes a motive
B. Motive becomes a need
C. Desire becomes a reality
D. Unfulfilled demand becomes a crisis
✅ The correct answer is option A.
A Need becomes a motive when it is aroused to a sufficient level of intensity. A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional.
A Need becomes a motive when it is aroused to a sufficient level of intensity. A need is a consumer’s desire for a product’s or service’s specific benefit, whether that be functional or emotional.