329. __________ is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

A. Servicespace
B. Servicescape
C. Serviceplace
D. Servicescope
✅ The correct answer is option B.
Servicescape is the physical surroundings or the physical facility where the service is produced, delivered and consumed. Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place.

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