non-cannibalization effect
cannibalization effect
external effect
internal effect
✅ The correct answer is B.
Situation in which new business reduces an existing business of firm is classified as cannibalization effect. Market cannibalization is a sales loss caused by a company’s introduction of a new product that displaces one of its own older products rather than increasing the company’s overall market share.
Situation in which new business reduces an existing business of firm is classified as cannibalization effect. Market cannibalization is a sales loss caused by a company’s introduction of a new product that displaces one of its own older products rather than increasing the company’s overall market share.