1. The business unit strategy has three major components:
A. mission, business, and SBU goals
B. marketing, advertising and pricing objectives
C. mission, business unit goals, and competencies
D. business mission, department mission, and daily plans
✅ The correct answer is option C.
The business unit strategy has three major components mission, business unit goals, and competencies. The major parts of a standard strategic plan include the following: Mission, vision, and aspirations, Core values, Strengths, weaknesses, opportunities, and threats, Objectives, strategies, and operational tactics, Measurements and funding streams.
The business unit strategy has three major components mission, business unit goals, and competencies. The major parts of a standard strategic plan include the following: Mission, vision, and aspirations, Core values, Strengths, weaknesses, opportunities, and threats, Objectives, strategies, and operational tactics, Measurements and funding streams.