eCommerce

eCommerce MCQs with Answers and Explanations | Online Business & Digital Commerce Objective Questions

Prepare for success in the digital era with our comprehensive collection of eCommerce MCQs with answers and detailed explanations. Covering important topics such as online business models, digital marketing, e-payment systems, e-commerce security, supply chain management, e-retailing, and global trade, these multiple-choice questions are ideal for students, teachers, and candidates preparing for competitive exams (MBA, BBA, CSS, PMS, NTS, FPSC, PPSC, UPSC, etc.). Each question is followed by a clear explanation to build strong concepts, sharpen analytical skills, and boost exam readiness. Perfect for practice, revision, and self-assessment in the field of eCommerce and online business.

232. Why would a merchant want to customize products?

To charge a higher price
To decrease costs
It is required in EC
Customers will only accept customized products
✅ The correct answer is A.
A merchant want to customize products because to charge a higher price.

235. The most prevalent online payment method is ______.

PayPal
checks
credit cards
debit
✅ The correct answer is C.
The most prevalent online payment method is credit cards. Over the years, credit cards have become one of the most common forms of payment for e-commerce transactions.

236. What is a type of virus that spreads itself, not just from file to file, but from computer to computer via e‐mail and other Internet traffic?

Computer virus
Worm
Denial‐of‐service attack
None of the above
✅ The correct answer is B.
Worm is a type of virus that spreads itself, not just from file to file, but from computer to computer via e‐mail and other Internet traffic. A computer worm is a standalone malware computer program that replicates itself in order to spread to other computers.

237. The online content revenue model in which free content drives offline revenues is called the _________.

marketing model
advertising model
pay-per-view model
subscription model
✅ The correct answer is A.
The online content revenue model in which free content drives offline revenues is called the marketing model. Marketing mix modeling is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics.
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