eCommerce

eCommerce MCQs with Answers and Explanations | Online Business & Digital Commerce Objective Questions

Prepare for success in the digital era with our comprehensive collection of eCommerce MCQs with answers and detailed explanations. Covering important topics such as online business models, digital marketing, e-payment systems, e-commerce security, supply chain management, e-retailing, and global trade, these multiple-choice questions are ideal for students, teachers, and candidates preparing for competitive exams (MBA, BBA, CSS, PMS, NTS, FPSC, PPSC, UPSC, etc.). Each question is followed by a clear explanation to build strong concepts, sharpen analytical skills, and boost exam readiness. Perfect for practice, revision, and self-assessment in the field of eCommerce and online business.

183. Which one is communication channel threat?

Sniffer programs
Cyber vandalism
Integrity threats
All of the above
✅ The correct answer is D.
Sniffer programs, Cyber vandalism and Integrity threats are communication channel threat.

184. Complete price transparency in a perfect information marketplace is necessary for ____________ to take effect.

Bertrand’s Law
the Law of Universal Prices
the Law of One Price
the Law of Perfect Commerce
✅ The correct answer is C.
Complete price transparency in a perfect information marketplace is necessary for the Law of One Price to take effect. The law of one price states that in the absence of trade frictions, and under conditions of free competition and price flexibility, identical goods sold in different locations must sell for the same price when prices are expressed in a common currency.

185. __________ is backbone of all E‐payments in E‐commerce.

EFT
EPS
PayPal
None of these
✅ The correct answer is B.
EPS is backbone of all E‐payments in E‐commerce. An e-payment system is a way of making transactions or paying for goods and services through an electronic medium, without the use of checks or cash. It’s also called an electronic payment system or online payment system.

187. Secret key is used for.

Public key cryptography
Private key cryptography
Asymmetric key cryptography
None of these
✅ The correct answer is B.
Secret key is used for Private key cryptography. A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt code. Secret keys are only shared with the key’s generator, making it highly secure. Private keys play an important role in symmetric cryptography, asymmetric cryptography and cryptocurrencies.

188. The process of getting customers to pass along a company’s marketing message to friends, family, and colleagues is known as _______.

affiliate marketing
viral marketing
permission marketing
blog marketing
✅ The correct answer is B.
The process of getting customers to pass along a company’s marketing message to friends, family, and colleagues is known as viral marketing. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.