eCommerce
eCommerce MCQs with Answers and Explanations | Online Business & Digital Commerce Objective Questions
Prepare for success in the digital era with our comprehensive collection of eCommerce MCQs with answers and detailed explanations. Covering important topics such as online business models, digital marketing, e-payment systems, e-commerce security, supply chain management, e-retailing, and global trade, these multiple-choice questions are ideal for students, teachers, and candidates preparing for competitive exams (MBA, BBA, CSS, PMS, NTS, FPSC, PPSC, UPSC, etc.). Each question is followed by a clear explanation to build strong concepts, sharpen analytical skills, and boost exam readiness. Perfect for practice, revision, and self-assessment in the field of eCommerce and online business.
Fingerprint
Retina
Password
Voice
✅ The correct answer is C.
All of the following are considered biometrics, except Password. Biometrics are more secure than traditional passwords and PINs.
MRO goods
procured goods
indirect goods
direct goods
✅ The correct answer is D.
Goods directly involved in the production process are known as direct goods. Direct goods and services are purchases that are directly related to the production of the particular good or service that is being offered.
Sniffer programs
Cyber vandalism
Integrity threats
All of the above
✅ The correct answer is D.
Sniffer programs, Cyber vandalism and Integrity threats are communication channel threat.
Bertrand’s Law
the Law of Universal Prices
the Law of One Price
the Law of Perfect Commerce
✅ The correct answer is C.
Complete price transparency in a perfect information marketplace is necessary for the Law of One Price to take effect. The law of one price states that in the absence of trade frictions, and under conditions of free competition and price flexibility, identical goods sold in different locations must sell for the same price when prices are expressed in a common currency.
EFT
EPS
PayPal
None of these
✅ The correct answer is B.
EPS is backbone of all E‐payments in E‐commerce. An e-payment system is a way of making transactions or paying for goods and services through an electronic medium, without the use of checks or cash. It’s also called an electronic payment system or online payment system.
impression rate
view-through rate
click-through rate
stickiness ratio
✅ The correct answer is C.
click-through rate measures the percentage of people exposed to an online advertisement who actually click on the banner. Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Public key cryptography
Private key cryptography
Asymmetric key cryptography
None of these
✅ The correct answer is B.
Secret key is used for Private key cryptography. A private key, also known as a secret key, is a variable in cryptography that is used with an algorithm to encrypt and decrypt code. Secret keys are only shared with the key’s generator, making it highly secure. Private keys play an important role in symmetric cryptography, asymmetric cryptography and cryptocurrencies.
affiliate marketing
viral marketing
permission marketing
blog marketing
✅ The correct answer is B.
The process of getting customers to pass along a company’s marketing message to friends, family, and colleagues is known as viral marketing. Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.
supply chain simplification
continuous inventory replenishment
ERP systems
B2B electronic storefronts
✅ The correct answer is D.
The foundation for contemporary supply chain management systems includes all of the following except B2B electronic storefronts.
RSA
DES
AES
All of the above
✅ The correct answer is D.
RSA, DES and AES are encryption technique.