A. benchmarking
B. brainstorming
C. reverse brainstorming
D. product maintenance
✅ The correct answer is option A.
TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of benchmarking. Benchmarking, is a tool of strategic management, that allows the organization to set goals and measure productivity, on the basis of the best industry practices. It is a practice in which quality level is used as a point of reference to evaluate things by making a comparison.
TQM is a strategy that is designed to change the quality of a product to satisfy customer needs by using the concept of benchmarking. Benchmarking, is a tool of strategic management, that allows the organization to set goals and measure productivity, on the basis of the best industry practices. It is a practice in which quality level is used as a point of reference to evaluate things by making a comparison.