A. Low-cost leadership
B. Product differentiation
C. Focus on market niche
D. Strengthening customer and supplier intimacy
✅ The correct answer is option B.
Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.
Google are using information technology to pursue this generic strategy of Product differentiation. Product differentiation (or just differentiation) is a marketing process of differentiating an offering (product or service) from others in the market.