A. Business unit goals
B. Marketing objectives
C. Business unit mission
D. Goal of a business segment
✅ The correct answer is option B.
The Holiday Inn, Burlington statement, “If a customer has a need or want, we fill it.” is an example of a Marketing objectives. Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.
The Holiday Inn, Burlington statement, “If a customer has a need or want, we fill it.” is an example of a Marketing objectives. Marketing objectives are goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame.