A. Strategic
B. Superior
C. Augmented
D. Anticipated
✅ The correct answer is option C.
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.
An augmented product exceeds customer expectations. The AUGMENTED product is the non-physical part of the product. It usually consists of lots of added value, for which you may or may not pay a premium.