A. Environmental scanning
B. Environmental monitoring
C. Competitive intelligence
D. Environmental forecasting
✅ The correct answer is option D.
Environmental forecasting involves the development of projections about the direction, scope, speed and intensity of environmental change. Environmental forecasting is the process of predicting and calculating the potential intensity, duration, timeframe, and nature of various external forces that can affect the business activities of a company, interrupt its plans, and force it to introduce changes to its objectives and strategies.
Environmental forecasting involves the development of projections about the direction, scope, speed and intensity of environmental change. Environmental forecasting is the process of predicting and calculating the potential intensity, duration, timeframe, and nature of various external forces that can affect the business activities of a company, interrupt its plans, and force it to introduce changes to its objectives and strategies.